Anticipated Regret: The Hidden Boss of Your Decisions
How the fear of future pain shapes what you do today.
Mei’s finger hovers over the screen.
Her friend has invited her on a long trip.
The ticket is expensive, and she should save money for study.
She has written a message:
“Sorry, I can’t come this year.”
But she does not press send.
In her mind, two movies begin.
In the first, she stays home, scrolls her phone, watches her friends’ travel photos, and feels a deep, heavy regret.
In the second, she goes on the trip, spends too much, and later regrets her empty bank account.
The message stays on her screen, unsent.
The Future Stories We Tell
Psychologists call this “anticipated regret”.
It is not regret itself, but the regret we expect to feel.
We suffer before anything even happens.
Research suggests we regret actions more in the short term.
We say, “I should not have said that,” or “I shouldn’t have bought this.”
But in the long term, we regret inaction:
the jobs we did not take, the people we did not call, the risks we never tried.
Regret aversion pushes us away from choices that might hurt later.
Sometimes this protects us from real danger.
Many times, it simply keeps us in the same small, safe circle.
When Too Many Doors Stay Open
Modern life is full of reversible choices.
Free returns, trial months, endless dating apps.
On the surface, this looks like freedom.
Yet studies show that when a choice stays reversible, we keep imagining the options we did not pick.
Our mind continues to compare, to replay, to ask, “What if?”
This rumination can quietly lower our happiness.
Then there are maximizers and satisficers.
Maximizers try to choose the absolute best.
They read every review, open every tab, and collect more and more data.
Satisficers decide what “good enough” looks like, and stop when they find it.
In many studies, satisficers feel more content with their decisions, even when their choice is not perfect.
From Regret to Wisdom
We cannot remove regret from life, but we can change our relationship with it.
Decision acceptance is one skill:
after you choose, close the other tabs, delete the saved houses, stop checking the prices.
Tell yourself, “I made this choice for reasons that made sense at the time.”
Another skill is to treat regret as information, not as a verdict on your worth.
Ask three simple questions:
What did I want?
What actually happened?
What can I try differently next time?
In this way, regret becomes a quiet teacher.
It shows you your values and your real fears.
It reminds you that life is an experiment, not an exam.
The next time anticipated regret is shouting in your mind, pause and listen.
Is it warning you of real danger, or just trying to protect you from every tiny disappointment?
You might still feel afraid.
But you can choose with more honesty, and then let the choice become part of your story.
Key Points
- Anticipated regret and regret aversion can control our choices before anything happens.
- Reversible choices and maximizing behavior often increase rumination and reduce satisfaction.
- Accepting decisions and using regret as information can turn pain into learning.
Words to Know
- anticipated /ænˈtɪsɪpeɪtɪd/ (adj)
- expected to happen in the future
- regret aversion /rɪˈɡret əˈvɜːʒən/ (n)
- strong wish to avoid feeling regret
- reversible /rɪˈvɜːsəbəl/ (adj)
- able to be changed back or undone
- maximize /ˈmæksɪmaɪz/ (v)
- to try to get the very best result
- satisficer /ˈsætɪsfaɪsə/ (n)
- person who chooses something “good enough”, not perfect
- rumination /ˌruːmɪˈneɪʃən/ (n)
- thinking about the same thing again and again
- commit /kəˈmɪt/ (v)
- to decide firmly and stick to it
- trade-off /ˈtreɪd ɒf/ (n)
- giving up one thing to get another
- long-term /ˌlɒŋˈtɜːm/ (adj)
- happening over a long time
- short-term /ˌʃɔːtˈtɜːm/ (adj)
- happening over a short time
- experiment /ɪkˈsperɪmənt/ (n)
- a test to see what happens
- perspective /pəˈspektɪv/ (n)
- a way of seeing or thinking about something
- values /ˈvæljuːz/ (n)
- things that are most important to you
- resilience /rɪˈzɪliəns/ (n)
- ability to recover after problems or stress